We fitted a Rude Goldberg machine inside a 5000 square foot warehouse to promote Microsoft's new Classic IntelliMouse and years of PC gaming. All captured within a single Steadicam shot.
The machine represented the evolution of gaming, bringing the viewer on a journey with hidden gaming & pop culture 'Easter Eggs' along the way, and contraptions including everything from cascading disks, a Helter Skelter, Age of Empires Castle and a cannon that was set alight to initiate the finale. Watch the full version below:
It even made it onto the Microsoft blog, which has a reach of over 9 million people: https://blogs.windows.com/#C00aKYYlkD7cFG26.97