With the help of some top-notch foodie influencers, we helped Kallo launch their second #SoupScooter competition across Instagram and Facebook.
This tasty social activation aimed to hero everyday cooks who champion Kallo products, through asking them to share their soup-risingly delicious recipes with Kallo for the chance to win a fantastic group of prizes. With help from their community and influencers, Kallo proved that the right stock can take anyone’s soup from bland to grand.
The lucky winner received a little taste of fame as their very own, unique soup recipe was prepared by a chef and delivered on the Kallo Soup Scooter to a local food donation centre; where the winner generously offered for their soup to be delivered to. The winning recipe was also featured in an issue of OLIVE magazine, and the winner took home a delicious selection of Kallo goodies as well as a training course at a professional cooking school run by Raymond Blanc.
Check out some of the mouth-watering recipes on the Kallo website: