World’s First Fitness Sportswear Tool – See It In Action & Team Triaction
March 23, 2017
Seeing is believing…
To celebrate Triumph Lingerie’s SS17 Triaction sportswear collections, we created the world’s first 180-degree demonstrative sportswear tool that allows women to view models of all shapes and sizes performing popular activities whilst wearing Cardio & Studio focused sports bras.
We produced a custom-built rig, using 20 x 2K cameras that captured our models in motion during exercises such as tennis, running, spinning, yoga etc. Through a responsive web build, See It In Action gives users the ability to `walk` around, freeze, rewind and get closer to the product, all-the-while seeing the sports bras in action. Through a custom-built video player and some very clever tricks, we were able to offer Triumph’s community the same experience across both mobile and desktop devices.
To support the unveiling of the new products and the tool, we also launched a successful social campaign, featuring five inspiring women, who shared their personal stories in fitness and wellbeing to undertake a series of sporting challenges to test bra, body and mind. Team Triaction was led by global fitness star Anna Victoria.
The Team’s journey began with Anna setting the challenges, putting the ladies through their paces in activities they had never dared to try. Team Triaction was made up of: UK based, fitness instructor and author, Alice Living; German dancer and TV personality, Isabel Edvardsson; Italian Olympic fencer, Margherita Granbassi and Polish fitness and style influencer, Anna Skura. Our team attempted sporting challenges, taking them from Studio to Cardio challenges in the key Triaction styles for the season, testing them to the limit in all-around fit and Bounce Control.
Discover the unique and exclusive tool HERE
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