Sailor Jerry: Living Ink
September 6, 2017
An innovative twist on the usual bar sampling format, we teamed up with Sailor Jerry to virtually immerse consumers into the brand’s legendary tattoo world, whilst sipping their rum.
Utilising projection mapping technology, every single consumer experienced what it’s like to don genuine Sailor Jerry tattoos in addition to generating bespoke “Living Ink” video content for their social channels.
The 4-seat “Living Ink” virtual tattoo parlour was launched at Bestival 2017, a celebration of the Sailor Jerry brand story, literally bringing it to life via an immersive trial experience for a wider millennial audience.
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