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A Legend Reborn...

We fitted a Rude Goldberg machine inside a 5000 square foot warehouse to promote Microsoft's new Classic IntelliMouse and years of PC gaming. All captured within a single Steadicam shot.

The machine represented the evolution of gaming, bringing the viewer on a journey with hidden gaming & pop culture 'Easter Eggs' along the way, and contraptions including everything from cascading disks, a Helter Skelter, Age of Empires Castle and a cannon that was set alight to initiate the finale. Watch the full version below:

It even made it onto the Microsoft blog, which has a reach of over 9 million people: