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GETTING SHIP SHAPE IN NORWAY

The rebrand triggered a huge challenge to build awareness and interest in a completely new cruise brand from scratch.

As part of our ‘Marella By U’ campaign we’ve been putting a number of different influencers, celebrities and consumers at the heart of a Marella Cruise to show how the experience can delight anyone from a five year old child to Frankie from the Saturdays.

Along with Marella Cruises we invited Frankie from the Saturdays and her husband and former England international Wayne Bridge to enjoy a cruise through the Norwegian Fjords. The campaign encompassed video content for media, social content, microsite and even one of TUI’s first Instagram TV broadcasts