LOUISE AND RYAN GO HEAD-TO-HEAD IN #SMARTROW
April 3, 2017
Fancy yourself as an athlete?
We helped one GLACEAU smartwater (the official partner of the 2017 Oxford-Cambridge Boat Race) create an innovative experience to drive anticipation and awareness around an adrenaline-pumping event.
We set up Made in Chelsea star and fitness fanatic Louise Thompson to go head-to-head in a classic grudge match against her boyfriend Ryan Libbey, in the UK’s first ever competitive rowing class, #SmartRow.
Our two captains were put through their paces by an alumni Oxford cox, who coached them on technique before the big race – a distance equivalent to the famous Oxford-Cambridge race itself!
…So, who won? Check out the video to find out!
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