Exposure Digital

Eurobest: The Art Of Stealing

Be honest… how many of your ideas are original?

 

Before you answer, don’t be afraid. We’re not here to catch you out. As it turns out, there are good ways to steal, and bad ways to steal. You’re about to learn how to go about it in the best way from our Chief Strategy Officer Jonathan Fraser, who appeared at this year’s Eurobest to extol the virtues of theft.

“If we could stop our reliance on magically coming up with something new, we could unlock a whole raft of untapped creative thinking.”

Here's Frasers 5 rules to mastering the Art of Stealing...

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For more inspiration check out the summary of Frasers talk at www.canneslions.com


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